They caught my eye with the phrase “ammonia-free.” I had recently read in an article (so sorry I can’t source this) that salon hair color has 2% ammonia while most drugstore box color has something like 99%, a frightening number that curbed my penchant for grabbing a box of Garnier Chocolate Cherry on a whim to add some pizazz to my naturally mid-toned, nondescript brown hair. I’m only mildly embarrassed to admit that I discovered Madison Reed by clicking on a Facebook ad but it lead me to a gentle, low-toxicity hair color system that’s a pleasure to use so I can’t complain too much. And this is the perfect segue for Maura to tell us how Madison Reed has performed for her. But pure veggie dyes don’t really do the job of a permanent dye. Overall, Madison Reed has avoided the worst offenders and can be recommended to all but those who want a completely natural, safe product. Furthermore, Madison Reed have included some good things such as argan oil, panax ginseng and vitamin C Other ingredients, such as 2-amino-3-hydroxypyridine have been deemed safe, even by those picky scientists over in the EU ( source). P-aminophenol can be toxic and an irritant, according to many animal studies, but has been deemed safe at the concentrations used in hair dyes ( source). However, this has been determined to be safe in normal use in hair dyes ( source). However, the industry body, Cosmetic Ingredient Review, proclaims it is safe in concentrations up to 7.5%.Īlthough Madison Reed claims to be free of resorcinol (a known irritant), there are a couple of variations such as 4-chlororesorcinol. For a start there’s ethanolamine is also known as acetamide MEA and the European Union classifies it as corrosive and harmful if in contact with the skin. Nonetheless, this hair dye isn’t completely free of nasties. Thankfully, there was no p-phenylenediamine and, I was delighted to see many good things. Since dark dyes are typically amongst the worst offenders, I looked up “Positano Black”. So I went to check out Madison Reed with caution. This is a common active in dyes for dark hair and its effects can run the gamut from tearing to coma. Naturtint had many dubious ingredients, with p-phenylenediamine being a particularly egregious offender. For example, a few years ago, when a friend asked me to look at Naturtint, a hair dye brand that implies it lives up to its name. I frequently am asked to recommend safe hair dyes and so when my colleague, Maura, was at the office with a new, rich mocha-colored coif, I was immediately curious - especially when she said the brand, Madison Reed, made a big deal about safe ingredients. Some of them, especially those that go into making dyes for dark hair, can be very harmful. Hair dye ingredients are positively hair raising.
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